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    Ready to invest in your marketing strategy?

     

    Lacking in-house marketing leadership?

     

    Wondering how you're going to get it all done?

     

    Meet your CCMO.

     

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    Tamara Jensen, LEED AP

    Consulting Chief Marketing OfficerTM (CCMO)

    Tamara is a marketing executive, strategist, and change agent with more than 25 years of experience directing marketing, branding, communications, and public relations activities for nationally-based professional services firms.

     

    After a two-decade-long corporate career, during which Tamara held marketing leadership roles at several of the world’s largest global architectural design practices, including CRTKL, HOK, and Perkins+Will; followed by more recent roles at mid-sized Chicago-based construction/design-build and real estate firms, including Wight & Company and MBRE, she made a strategic decision to open her own consulting practice. Through TÆNKE Marketing and a Consulting Chief Marketing OfficerTM (CCMO) approach, Tamara is able to offer marketing leadership to a small- and mid-sized professional services firms that may not otherwise have access to a CMO.

     

    As an outside consultant, Tamara brings an objective and best-practices-driven approach to everyday marketing challenges. She works with executives, practice leaders, business developers, and marketing teams to define key goals, establish strategic initiatives, leverage competitive advantages, respect budgetary limitations, and succeed in achieving measurable results. Her approach is characterized by a highly inclusive and iterative planning process that builds consensus and results in actionable marketing programs/tactics.

     

    Tamara also specializes in evaluating her clients’ existing marketing processes, tools, operations, staffing, and team structures, with an eye toward driving necessary change to enhance employee efficiency and productivity.

     

    Tamara majored in English at West Los Angeles College. She is a Legacy LEED AP (Leadership in Energy and Environmental Design Accredited Professional), and is a long-term member of the Society for Marketing Professional Services (SMPS).

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    "TÆNKE"

    What does it mean and how is it pronounced?

    Tamara was born in Copenhagen, Denmark. While she grew up in Los Angeles, she has spent the majority of her career in Chicago. "TÆNKE" is a nod toward her European heritage; it is the Danish word for "think." (Click here for an audio pronunciation of "TÆNKE.")

  • Firm Profile

    TÆNKE Marketing is a consulting firm founded in 2016 by Tamara Jensen.

     

    The firm provides executive-level marketing expertise to small and mid-sized professional services companies and not-for-profit clients.

     

    TÆNKE Marketing is committed to providing services that support client goals and result in:

     

    • Improved Market Knowledge
    • Invigorated Marketing Operations
    • Inspired Marketing Programs
    • Increased Market Share

     

    When You Think Marketing,
    THINK TÆNKE.

  • Key Industries

    Catering to the built world and the greater good.

    Diego Delso, delso.photo, License CC-BY-SA

    Architecture & Engineering

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    Construction &
    Design-Build

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    Real Estate & Development

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    Professional Services

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    Not-for-Profit

  • Consulting Experience

    TÆNKE Marketing is proud to serve a diverse portfolio of clients through long-term professional engagements.

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    Consulting CMO+ /
    2018–Present
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    Consulting CMO+ /
    2020–Present
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    Consulting CMO+ /
    2018–Present
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    Social Media & Comms /
    2022–Present
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    Social Media Management / 
    2021–Present
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    Advisor /
    2022–Present
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    Consulting CMO & 125th Anniversary Video / 2022-2023
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    Website Refresh /
    2022-2023
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    Social Media & Website Consulting for Company Launch / 2022-2023
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    Brand Assessment / 2023

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    Market Research & Go-to-Market Planning / 2021-2022

     

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    Consulting CMO / 2018-2020

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    A[E]Ccelerate Program /
    2019 & 2022
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    Proposal Templates & Pursuit Support/
    2018–2019, 2022
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    Marketing Strategy / 2021
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    Social Media Management /
    2020
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    Social Media / 2020-2022 + Market Research & Support / 2017-2019

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    Consulting CMO /
    2019–2020

     

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    Consulting CMO / 2018–2019

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    Pursuit Strategy / 
    2018–2019
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    CRM Implementation / 2019-2020Marketing Assessment & Strategy / 2017–2018

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    Consulting CMO / 2017–2018

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    Market Research, Strategic Planning / 2017

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    Market Research, Strategic Planning / 2016-2017

  • Services

    Addressing challenges, meeting goals, delivering results.

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  • TÆNKE Marketing provides the following key services:

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    Consulting Chief Marketing Officer (CCMO) & CCMO+

    Providing marketing leadership, strategic guidance.

    TÆNKE Marketing's services are offered under a Consulting Chief Marketing Officer (CCMO) business model. Firms with limited in-house resources find value in retaining an outside marketing executive who can objectively assess challenges, bring fresh ideas and innovation, and develop a comprehensive marketing strategy and actionable plan/roadmap for improvement. The CCMO also works to improve operational efficiencies, mentors in-house staff, and serves as a sounding board to the firm's executive team. TÆNKE Marketing's proprietary CCMO+ approach adds value by emulating the services of an "agency" and tapping into a Network of Creative Resources (NCR) – a talented pool of pre-vetted project managers, writers, graphic designers, and other creatives – to support implementation of the marketing plan/roadmap.

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    Marketing Assessment & Market Research

    Conducting internal and external research / analysis to inform strategy.

    At the start of any new engagement, using industry standards as a best practices benchmark, the CCMO analyzes internal culture, processes, programs, and tools during the Discovery phase. Key Findings are documented in a proprietary analysis matrix, allowing critical needs or opportunities for improvement to be identified and priorities to be set. In support of business development strategy and Go-to-Market planning, TÆNKE Marketing also offers Market Research as a standalone service with a tangible deliverable. Utilizing traditional and online media sources, analytical tools, interviews, surveys, and focus groups, in-depth data related to current and forecasted market conditions is gathered and documented in report format. As desired, a Market Research Study may also include competitor analysis and customer perspectives to further inform a Go-to-Market strategy.

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    Strategic Planning & Go-to-Market Planning

    Developing annual marketing plans, go-to-market plan, roadmaps.

    Strategic planning is a vital tool for any new or growing business. Through a highly inclusive and iterative planning process that leverages information gathered and documented during the Discovery phase, the CCMO develops a Strategic Marketing Plan/Roadmap, including recommendations/strategic initiatives specific to a firm's challenges and needs. Allowing both "pain points" and "low-hanging fruit" opportunities to be addressed, a prioritization matrix is used to build consensus among internal stakeholders. Supplementing this process, Go-to-Market Planning is often recommended to ensure strategic initiatives align with market conditions and competitive advantages, always with a goal of achieving measurable results.

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    Pursuit Facilitation & Proposal Support

    Leading proposal strategy, development, and interview prep.

    For firms with a steady flow of RFQs and RFPs, it is often challenging for in-house marketing teams to raise the bar in presentation quality while managing day-to-day workloads. With a goal of going from "putting out fires" to utilizing a more strategic, proactive, best practices approach, the pursuit process is overhauled under the leadership of a CCMO. From receipt of an RFQ/RFP to go/no-go decision making, proposal development, QAQC, interview/pitch preparation/coaching, and final debrief, the CCMO oversees and guides the entire pursuit process. Working with both internal and external resources (if Proposal Support services are desired), the CMMO seeks to improve both the process and product, with a goal of more consistently reaching the shortlist and, ultimately, winning more work.

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    Content & Communications Strategy

    Creating content themes, custom messaging.

    Communications planning that embraces a consistent approach, cadence, and comprehensive distribution strategy allows a firm to stay "front and center" with their clients. Strategically developed, customized content, including thought leadership, project stories and, when appropriate, promotional content, is critical to a firm's success. Companies are embracing opportunities to align their communications and content strategy across all media and channels. From website and social pages to marketing collateral, broadcast e-campaigns, and visual content (infographics, video), firms can benefit from telling a more cohesive story to their target audiences.

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    Special Projects

    Implementing marketing programs, key initiatives.

    Often times, portions of a typical marketing program, such as social media or communications management, are best handled by an outside consultant with access to resources who can efficiently lead initiatives, while allowing internal resources to stay focused on core responsibilities. In addition to social media and communications management, special projects may include branding initiatives, website development, event planning, anniversary initiatives, nominations/award submittals, video projects, monographs, annual reports, or any type of standalone creative initiative.

  • Testimonials

    What our clients say...

    "Tamara has been providing Consulting CMO Plus (CCMO+) services to a+c architects since early/mid-2020. She has created a strategic roadmap for our marketing and business development activities, and has expertly led execution of several business development, brand, collateral, and communications initiatives supported by a team of creative experts. Her clear and straightforward approach has helped us to envision the opportunities we have to maximize our exposure, build relationships, and increase market share through a proactive, strategic process with measurable ROI." – Raffi Arzoumanian, Founding Principal, a+c architects

    “Tamara was an invaluable resource to AltusWorks in the evaluation of regional markets for our prospective growth. Her strength in articulating key information and developing visuals to communicate intricate data facilitated seamless decision-making. Tamara also led development of a detailed Go-to-Market Strategy that we are actively implementing; and, since Spring of 2020, has provided ongoing Social Media Management services for the firm, bringing a strategic, professional, creative, and story-driven approach to our visual and written content across three social channels.” – Ellen Stoner, Principal, AltusWorks

    “As our Consulting CMO, Tamara provided us with a lasting framework to view and conduct our marketing and business development efforts well into the future. Her analysis of our needs and leadership in the implementation of key Strategic Initiatives, including Go-to-Market Planning, Communications Planning, and Social Media Strategy, has elevated our approach to align with industry best practices, and has allowed us to be more competitive in the market. On another occasion, Tamara acted as interim Marketing Director during a leave of absence, including oversight and mentorship of internal creative staff to improve quality and productivity. I’m certain that we will work together again!” – Mike DeRouin, President, FitzGerald Associates Architects

    “Tamara successfully led a comprehensive Marketing Assessment effort for Epstein in 2018/2019. Her approach, as well as the resulting deliverables, exceeded my expectations. In late 2019, we re-engaged Tamara to lead a 6-month CRM implementation project, which involved gathering broad stakeholder input; collecting, organizing, and cleansing a large amount of data; coordinating extensively with the software provider; customizing the tool to meet our specific needs / accommodate our unique processes; and overseeing various internal support resources along the way. Tamara seamlessly managed the entire process and expertly launched the CRM database – while pivoting to a virtual delivery model halfway through the engagement. The new tool, originally recommended through an In-house committee in which Tamara played a significant role on, has become our go-to mechanism for managing business development efforts.” – Jim Jirsa, Executive Managing Director, Epstein

    “[As Consulting CMO], Tamara provided a very productive insightful and motivating ‘roadmap’ which has greatly benefited all of us in our thinking, our organization, and our thoughts of implementation.” – Jack Portman, Former Chairman & CEO, Portman Architects

    “Tamara helped us create and publish a Go-To-Market strategy for NewGround. She had great ideas on how to achieve our goals and keep us on track. The final deliverable was received extremely well by our executive team.” - Bill Wynn, Vice President, Healthcare, NewGround

    "In a short amount of time, Tamara's marketing leadership has a made a significant positive impact on IHSF. Her ability to build consensus with internal stakeholders, and bring a strategic approach to staffing, communications, and event planning, in particular, have benefited the organization exponentially." - Kasia Wereszczynska, Executive Director, In Her Shoes Foundation

    "With Tamara's help, we developed a new program that will serve as a source of revenue and support for Lekotek's mission. Tamara did a great job of guiding the strategic planning process, and we are on track to meet our goals." - Kathryn Lavin, Former Executive Director, Lekotek (a division of Anixter Center)

  • Corporate Experience / Testimonials

    In-House Roles

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    Senior Vice President, Chief Marketing Officer / 2015–2016

    “The CMO position was created with a goal of bringing a more strategic approach to the firm’s marketing efforts. Tamara brought a unique perspective to this challenge by focusing on enhancing go-to-market strategies for each business line, as well as improving hit rates for specific new business pursuits.” – Kevin Purcell, EVP/Chief Operating Officer, MB Real Estate

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    Vice President, Director of Marketing & Communications / 2014–2015

    “I worked closely with Tamara on the roll-out of a new, branded website for Wight & Company, and I could not have asked for a better partner. Tamara led the content and messaging strategy to promote the firm’s new “Design & Delivery” philosophy, while allowing seamless integration with the visual design and user experience elements. The result is an innovative digital showcase of the firm’s new identity and portfolio.” – Michael Lubbers, Former Vice President & Creative Director, Wight & Company

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    Associate, Marketing Director / 2012–2013

    “Tamara’s leadership style is respectful of the entire team, while clearly taking the lead to direct the firm’s marketing efforts and pursuit of work in the marketplace. She thinks strategically with vision, has tremendous relationship-building skills, and is committed to the holistic pursuit of new business.” – Cathy Richter, Former Associate Principal, Market Sector Leader, Perkins+Will

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    Senior Associate, Marketing Manager / 2003–2012 (Chicago) & 1996–2000 (Los Angeles)

    “Tamara is a strong leader and an ambitious teacher. She works through issues - not around them. She is a confident communicator who gracefully shares her knowledge. With her aptitude for technology, she is a manager for today's corporate environment.” – Marilyn Catinella, Former Assistant Office Manager, HOK Chicago

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    Associate, Marketing Manager / 2001–2003

    “Tamara is a pleasure to work with. She is adept at bringing together diverse resources to get a job done well. She is an intuitive problem solver with tons of energy.” – Michael McGeady, Former Associate Vice President, RTKL

  • Affiliations

    Staying involved and connected.

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  • Get in Touch

    Let's connect and collaborate!

  • The Blog

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    What Professional Services Firms Can Learn From Start-Up, Tech, CPG, Retail & Other Industries.